2008 March : SplashCast Blog

SplashCast Featured in WSJ… Twice

Posted on March 28, 2008
Posted by Mike Berkley | 2 Comments

SplashCast was featured not just once, but twice yesterday in the WSJ (online). Here and here. The very first sentence in the first article reads:
New York — Michael Berkley likes to joke that he is responsible for Sen. Hillary Clinton’s March 4 presidential primary wins in Texas and Ohio.
That certainly makes for a […]

Social Marketing Spreading to Enterprises

Posted on March 28, 2008
Posted by Mike Berkley | 3 Comments

The New York Times just published this story about Intel’s launch of a $50M social media marketing campaign (via John Furrier on Twitter). Highlights:
“It’s not about just pushing ads out to people,” said Nancy Bhagat, vice president for sales and marketing and director for integrated marketing at Intel in Santa Clara, Calif.
“The main focus […]

Coverage of SplashCast’s $4M Funding

Posted on March 20, 2008
Posted by Mike Berkley | Leave a Comment

Thanks everyone for your kind words today! It is very much appreciated.
For those of you who didn’t hear, we announced the successful closing of a $4M Series A round this morning. This gives us a big step up in our ability to execute on the “land grab”. There is so much […]

Splashcasts Perform 75x Better Than Banner Ads

Posted on March 18, 2008
Posted by Mike Berkley | 12 Comments

We recently completed an analysis on the average click-through rate (CTR) of a typical splashcast. It’s about 3%. That means that every 33 times a splashcast is loaded on a web page, a user interacts with it (watches a video, plays a game, enters the chat room, etc…).
SplashCast currently serves up about 1.3 […]

SplashCast First to Launch on MySpace Platform

Posted on March 13, 2008
Posted by Mike Berkley | 6 Comments

Without a lot of fanfare, MySpace launched their Developer Platform today. SplashCast is one of only a few developers launching applications on day one — which was also the case with Facebook’s platform launch in May of 2007. Mashable, Centernetworks, SiliconFlorist, and TechVibes all covered our MySpace launch today.
The lack of fanfare for MySpace […]

Social Marketing Campaigns Need To Be Faster, Adaptive

Posted on March 8, 2008
Posted by Mike Berkley | 7 Comments

Emily Steel wrote this article in the WSJ yesterday. It is a MUST READ for anyone interested in social media marketing.
The article highlights an upcoming Toyota ad campaign on YouTube as an example of how mainstream big brands are getting more aggressive with social media to engage their target demographic.
Below are 3 snippets that […]

Kyte Enters the Race

Posted on March 7, 2008
Posted by Mike Berkley | 4 Comments

Via our good friend and former Director of Content, Marshall Kirkpatrick at RRW, and via TechCrunch, Kyte.tv announced today that they are broadening their sights beyond user-generated content (UGC) to serve music artists and media companies. Gee, that sounds a little familiar.
Look… for every 5 content producers there are 95 content consumers. The entrenched […]

Hillary Clinton, SplashCast and Youth Marketing

Posted on March 4, 2008
Posted by Tom Turnbull | 16 Comments

Typically the young don’t vote.
As a guy who registered to vote on my 18th birthday, this fact has always bothered me. Actually, it pisses me off. Numerous elections would have turned out differently if more young voters actually turned off the video games and punched the card.
This election, thus far anyway, has […]

Converse Application Spreading Quickly

Posted on March 1, 2008
Posted by Mike Berkley | 5 Comments

Quick update: the Open Gym splashcast is the 2nd most popular sports application on Facebook at the moment. After just 4 days since it launched, it’s been added to about 8,500 profile pages, and has about 6,000 daily active users.
Given that this is a sponsored marketing application, not vampire biting silliness, these are impressive […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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