2008 April : SplashCast Blog

Creative Marketing is Not a Band-Aid

Posted on April 29, 2008
Posted by Mike Berkley | 7 Comments

The term “authenticity” is something that we social media types toss around like a baseball. Here’s a story to illustrate its meaning:
Seen the ads for the much-anticipated, sexy and action-packed TV series “Scarlet”? The ads are all over the web, as well as on broadcast TV. Check out the ad on […]

Youth Marketers: Get Social or Fade Away

Posted on April 26, 2008
Posted by Mike Berkley | 1 Comment

Yo, youth marketers: LISTEN UP! Online marketing is in the midst of a major transformation - one that is quickly changing the way businesses connect with target demographics and build brand loyalty. There is mounting evidence of the growing ineffectiveness of traditional online marketing, especially on sites that attract youth and young adults, like […]

Yes, Banner Ads Also Suck On Application Pages

Posted on April 23, 2008
Posted by Mike Berkley | 6 Comments

Earlier this afternoon TechCrunch published a summary and analysis of the Web 2.0 Expo panel discussion, “The Facebook Platform: Finding Success in the Facebook Economy”. The general consensus among the panelists is that Facebook application developers are struggling to generate meaningful revenue via advertising and that there isn’t much hope on the horizon.
All panelists […]

The 3 Reasons AOL is Interested in Widgets

Posted on April 22, 2008
Posted by Mike Berkley | 4 Comments

In February AOL acquired Goowy Media, a widget platform with great technology, but not a tremendous audience when compared to competitors Clearspring and Widgetbox. This morning Jenn Van Grove published a great post documenting Goowy’s history and details behind its acquistion by AOL.
Here’s a snippet from that post, highlighting the primary reasons why AOL […]

Earth Day: “Green Content”

Posted on April 22, 2008
Posted by Mike Berkley | 1 Comment

We are seeing a trend of “green content” becoming an important media category. We have been pleasantly surprised by how much “green content” there is out there, how how much demand there has been over the last 6 months for green SplashCast channels.
Below are three of our favorites.

Add Riverwired to your page

Add Green Biz […]

Congratulations, Marshall!

Posted on April 20, 2008
Posted by Mike Berkley | 2 Comments

According to Techcrunch our former director of content, Marshall Kirkpatrick, is the 5th top tech blogger. Congratulations, Marshall!
This ranking was calculated on the degree of presence on the news tracking web site TechMeme, in the last 30 days. Conveniently, three of the four top spots went to TechCrunch bloggers. Huh.

Google Impresses, But What About Their MySpace Problem?

Posted on April 18, 2008
Posted by Mike Berkley | 3 Comments

Google’s impressive quarterly earnings report, showing a 30% increase in profits over first quarter last year, was buoyed by strong performance in search ads. This shows insulation from a deteriorating economic environment, which is great news for the online ad industry as a whole.
However, SplashCast is particularly interested in the performance of Google’s […]

What the Heck are Widgets? (And why I hate “widgets”)

Posted on April 16, 2008
Posted by Mike Berkley | 12 Comments

I spoke on a panel today called “What the Heck are Widgets?”. I shared the stage with the VP Sales at eROI , the VP Biz Dev at KickApps (somewhat a competitor to SplashCast), and the VP Biz Dev at FlightStats.

There were about 100 folks in attendance, of which about 90% called themselves marketers, […]

The Press Is (Rightfully) Cynical

Posted on April 13, 2008
Posted by Mike Berkley | 2 Comments

For those of you who follow me on Twitter (mike_berkley), you may have noted that I was in NYC the week before last on a press tour. I met with some very smart and very savvy journalists who cover digital media and marketing for top-tier publications like AdAge, AdWeek, MediaWeek, Wall Street Journal, Dow […]

Impressions or Installs?

Posted on April 1, 2008
Posted by Mike Berkley | 70 Comments

I’m really amazed that very little has been written on the differences between a CPM model (cost per thousand impressions) and a CPI model (cost per install) for widget monetization. This is a fundamental decision for any widget provider or ad network.
First, a quick review of the models:
CPM: the advertiser pays $X every thousand times […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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