Youth Marketers: Get Social or Fade Away
Posted on April 26, 2008
Posted by Mike Berkley
Yo, youth marketers: LISTEN UP! Online marketing is in the midst of a major transformation - one that is quickly changing the way businesses connect with target demographics and build brand loyalty. There is mounting evidence of the growing ineffectiveness of traditional online marketing, especially on sites that attract youth and young adults, like social networks. Those not embracing newer strategies will be left behind.
Banner ads, pop-up displays and other traditional online advertising strategies have proven to be disappointing in their ability to reach users of MySpace, Facebook and other social network sites. This has created growing demand for an entirely new category of marketing called social advertising. Those who ignore this technology-driven phenomenon will be left behind in efforts to reach young consumers.
Social advertising uses techniques specifically designed to reach the millions of active users of social network sites. Unlike intrusive online advertising, social advertisements are based upon opt-in strategies that attract and engage its target audiences rather then frustrate them.
A key feature of SplashCast technology is it’s three-way communications capability. Not only can companies push new content out to their splashcast viewers, but the viewers can send digital content back to the brand or to each other.
Social network sites are all about community and SplashCast makes it possible for advertisers to be a part of that community. In fact, splashcasts create a conduit connecting users from one social network site to another.
Folks, the trend is clear: today’s young consumers are watching far less TV and spending an increasing amount of time on the Internet. If advertisers hope to reach this key demographic, they must understand that their marketing strategies need to address the changing viewing habits of their target audience. The recent explosion in social advertisement technology has created new possibilities for reaching this audience. Those that ignore these changes will surely be left behind.
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SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.
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