SplashCast Creates “Open Gym” Application For Converse
Posted on February 28, 2008
Posted by SplashCast
We are delighted to announce the launch of the Converse splashcast application this week to promote the mega-sport brands’ cross-media campaign called “Open Gym”. The campaign is all about bringing great basketball facilities and equipment to urban centers across the country. Old gyms will be renovated and the kids will get free shoes and equipment for the courts. The initial Open Gym cities include Miami, Chicago, and Philadelphia.
To promote the Open Gym campaign, Converse is using a splashcast to reach and engage teenagers in Facebook. In collaboration with renowned ad agencies Wieden + Kennedy and New York-based Anomaly, SplashCast created the application for Facebook users to build virtual basketball teams that compete with each other to win Converse merchandise, such as basketball shoes. Dwyane Wade, the NBA all-star, is an active promoter of Open Gym.
At the conclusion of the campaign (and the Facebook competition), the top 33 players competing in Facebook will win pairs of Converse “Wade 3″ shoes.
The splashcast goes beyond competing online. It includes functionality that allows real-world open gym players to use their mobile phones to take pictures and videos of their games and then send them to the splashcast application for broadcast to the network of participating Facebook users. Additionally, the splashcast enables Facebook users to organize pick-up basketball games in the real-world. The combination demonstrates how a splashcast can help brands bridge real-world, on-the-street campaigns with virtual campaigns in social networks.
Comments
4 Responses to “SplashCast Creates “Open Gym” Application For Converse”
Leave a Reply
Subscribe
About
SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.
Search
CEO Twitter Stream
Follow the CEO on Twitter
[…] Splashcast Blog wrote an interesting post today on SplashCast Creates "Open Gym" Application For ConverseHere’s a quick excerpt … plashcast application for broadcast to the network of participating Facebook users….Additionally, the splashcast enables Facebook users to organize pick-up basketball games in the real-world….In collaboration with renowned ad agencies Wieden + Kennedy and New York-based Anomaly, SplashCast created the application for Facebook users to build virtual basketball t…To promote the Open Gym campaign, Converse is using a splashcast to reach and engage teenagers in Facebook…. […]
[…] Splashcast Blog wrote an interesting post today on SplashCast Creates "Open Gym" Application For ConverseHere’s a quick excerptDwyane Wade, the NBA all-star, is an active promoter of Open Gym…. […]
[…] SplashCast creates “Open Gym” application for Converse (Nike) SplashCast has announced the launch of the Converse splashcast application this week to promote the mega-sport brands’ cross-media campaign called “Open Gym”. The campaign is all about bringing great basketball facilities and equipment to urban centers across the country. Old gyms will be renovated and the kids will get free shoes and equipment for the courts. The initial Open Gym cities include Miami, Chicago, and Philadelphia. […]
[…] adminnHOld gyms power be renovated and the kids power impart free position and equipment for the courts. The initial Open Gym cities earmark Miami, Chicago, and Philadelphia. To encourage the Open Gym campaign, Converse is using a splashcast to fulfill … […]