2008 May : SplashCast Blog

Social Advertising for Dummies

Posted on May 30, 2008
Posted by Tom Turnbull | Leave a Comment

We had a great discussion around the definition of “social advertising” today. It turns out that it’s pretty darn simple. A traditional destination website (e.g., ESPN.com) is a public forum. The basic way to advertise there is to post a sign (i.e., a banner ad). That banner ad might be well targeted, […]

Lessons in Social Advertising

Posted on May 29, 2008
Posted by Mike Berkley | 4 Comments

What’s the hottest, hippest, sexiest thing in digital media right now?
LISA!
I had the very good fortune of experiencing LISA last night at a downtown hotel (no worries, my wife doesn’t read this blog).
LISA, while hot, hip, and sexy, is actually no danger to my marriage. LISA stands for “Lessons in Social Advertising“. It […]

MySpace Revenue Down Because Banner Ads Suck

Posted on May 8, 2008
Posted by Mike Berkley | Leave a Comment

Fox Interactive Media (FIM) revenues are down by 10% last quarter, and FIM also missed their revenue target for the fiscal year by 10%.
From Techcrunch:
The culprit: There is too much inventory and not enough clickthroughs. As a result both brands (and, more importantly, “friends” on MySpace) remain skeptical. Dumping ads on MySpace without targeting them […]

Twitter Stream from Digital Hollywood

Posted on May 7, 2008
Posted by Mike Berkley | 1 Comment

Those of you who follow me on twitter endured quite a barrage of real-time notes / observations from Digital Hollywood, streaming from my BlackBerry on Monday and Tuesday. [Yes, my fingers bled.]
As an experiment, I am posting all those tweets below in this blog. I realize a blog is a very different storytelling […]

Advertising 2.0 at Digital Hollywood (Live Blogging)

Posted on May 6, 2008
Posted by Mike Berkley | 3 Comments

FYI, I am live blogging via Twitter the panel sessions at Digital Hollywood. I am covering all discussions relating to advertising 2.0.
Get all the updates via Twitter; follow me here: mike_berkley.
Cheers,
Mike

Microsoft, Yahoo! and French Boredom

Posted on May 5, 2008
Posted by Tom Turnbull | Leave a Comment

We’ve been closely following the developing Microsoft/Yahoo! deal over here at SplashCast.
This is a HUGE story. It’s the digital media story of the year.
Oh, and it’s not boring as charming French blogger Loic Lemeur asserts (with a few under his belt).
I’ve been hearing all kinds of convoluted theories about what is happening. […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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