2008 August : SplashCast Blog

Banners to Widgets - a Continuum

Posted on August 31, 2008
Posted by Tom Turnbull | 8 Comments

I recently read a piece by Chris Cunningham, CEO of appssavvy, discussing the evolution of the widget industry.  It’s a bit esoteric, which I like.  Chris asks whether the widget has lost its “soul” in becoming little more than grabable ads.
I look at the industry a bit differently.  What we are seeing is simply the […]

MySpace Now Top Display Ad Dog

Posted on August 28, 2008
Posted by Tom Turnbull | 1 Comment

It’s been coming and it’s now official: MySpace has passed Yahoo! as the top display ad property on the web.  According to SmartMoney:
In June, Internet users viewed 56.8 billion display ads on FIM sites, giving the News Corp.-owned (NWS) company a 15.2% share of the total U.S. online display ad market, according to data released […]

Media Migration Marches On

Posted on August 28, 2008
Posted by Tom Turnbull | 6 Comments

I’ve been doing some research regarding “media migration,” that is, the general movement from certain media channels (e.g., print) to others (e.g., mobile).
Of course, none of this is new.  However, it’s striking when you dive into some of the data.  A few data points of note:

 Network television viewership has declined 40% since the early 80s
Daily […]

Facebook’s Engagement Ads - A Big Market

Posted on August 26, 2008
Posted by Tom Turnbull | 3 Comments

Facebook recently announced that it is launching what are called “engagement ads.”  These ads allow users to interact with the ad itself.  For example, users can leave comments, view rich media, send a gift, and become a “fan” of the advertiser.
c|net’s Caroline McCarthy argues:
 But what Facebook calls “engagement ads” won’t be the magical cure, because […]

Find Your Inner Cable Guy

Posted on August 25, 2008
Posted by Tom Turnbull | 2 Comments

At SplashCast we have a bit of fun trying to predict how “viral” some of our channels will go. Not all viruses are created equal.
Well, I lost a little bet related to the famous Larry the Cable Guy. Larry is, well, quite viral. In fact, Larry is down right infectious.
Larry just launched. […]

Is Facebook Really Going to Try This Again?

Posted on August 21, 2008
Posted by Tom Turnbull | 1 Comment

Push based advertising within the social networks has certainly not been successful.  Targeting hasn’t seemed to help matters either.  In large part, banner style ads are the forgotten stepchildren of the social medial world.  Well, unlike stepchildren, banner ads deserve to be forgotten.
Last year, Facebook took another approach.  The Beacon advertising program presented […]

    Subscribe

    Enter your email address to receive posts by email:

  • About

    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



      • Follow the CEO on Twitter