Is Facebook Really Going to Try This Again?
Posted on August 21, 2008
Posted by Tom Turnbull
Push based advertising within the social networks has certainly not been successful. Targeting hasn’t seemed to help matters either. In large part, banner style ads are the forgotten stepchildren of the social medial world. Well, unlike stepchildren, banner ads deserve to be forgotten. 
Last year, Facebook took another approach. The Beacon advertising program presented purchase information from third party sites, such as Amazon.com, in the news feed. Users were able to see, for example, that so-and-so just purchased the new John Grisham novel.
The problem was that the program was opt-out and it was simply a bit creepy from a privacy perspective. Facebook caught more than its fair share of grief. Arguably, this was the moment that the Facebook honeymoon ended.
Within this context, I was very interested to read on Wired.com that Facebook is taking another run at news feed based advertising. The new program pushes out positive product endorsements rather than purchase information.
Based on what I can tell, this is just another push product. It’s news feed spam. I for one hope that I will be able to opt out.
Now that the Facebook love fest is over (it’s more of a like fest now), it will be interesting to see how this program is received. I’m guessing that we will be hearing a lot from those grumpy ol’ tech bloggers.
I still can’t figure out why they are so grumpy, but that’s another discussion.
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