2008 November : SplashCast Blog

Recessions and New Media

Posted on November 19, 2008
Posted by Tom Turnbull | 3 Comments

Eric Sass of MediaPost wrote a very interesting article yesterday showing the relationship between recessions and emerging media.  The article contains a very simple chart that tells the entire story.

The story of newspapers is obvious.  It’s the red line that has been constantly dropping since 1950.  All newer forms of advertising steal from papers, whether […]

Online Video: The Focus is on “Premium”

Posted on November 14, 2008
Posted by Tom Turnbull | Leave a Comment

I attended the NewTeeVee Live conference in San Francisco yesterday (and really enjoyed it).
The event presented a mix of big media (e.g., Hulu.com, Fox, ABC, Comcast) and quirky YouTube stars, such as Michael Buckley.
While the Buckleys of the online video world appear to be doing well from a business perspective (and having a lot of […]

Recesssion May Not Be Entertaining For Cable TV

Posted on November 6, 2008
Posted by Tom Turnbull | Leave a Comment

Given that we are in a recession, there is a lot of talk about which sectors will be the hardest hit.  The worlds of finance, real estate and automotive have been flat out slammed.
Some sectors are said to be “recession proof.”  Pharmaceuticals, energy, insurance, and necessities are the obvious examples.    So, what about entertainment?
Entertainment, […]

Mike Berkley Loves French Maids

Posted on November 3, 2008
Posted by Tom Turnbull | 1 Comment

French Maids TV producer Tim Street recently interviewed SplashCast CEO/founder Mike Berkley at Digital Hollywood.   In addition to describing what we do at SplashCast, Mike shared some information about how SplashCast works with content producers.
Here is the interview (of course, poolside).

    Subscribe

    Enter your email address to receive posts by email:

  • About

    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



    • Follow the CEO on Twitter