Recessions and New Media
Posted on November 19, 2008
Posted by Tom Turnbull | 2 Comments
Eric Sass of MediaPost wrote a very interesting article yesterday showing the relationship between recessions and emerging media. The article contains a very simple chart that tells the entire story.
The story of newspapers is obvious. It’s the red line that has been constantly dropping since 1950. All newer forms of advertising steal from papers, whether […]
Online Video: The Focus is on “Premium”
Posted on November 14, 2008
Posted by Tom Turnbull | Leave a Comment
I attended the NewTeeVee Live conference in San Francisco yesterday (and really enjoyed it).
The event presented a mix of big media (e.g., Hulu.com, Fox, ABC, Comcast) and quirky YouTube stars, such as Michael Buckley.
While the Buckleys of the online video world appear to be doing well from a business perspective (and having a lot of […]
User Generated Content Requires a Little Babysitting
Posted on October 2, 2008
Posted by Tom Turnbull | 7 Comments
The typical SplashCast application, or micro-channel, allows the audience to get involved by submitting media. For example, Chris Brown fans can add personal photos to his “Fan Channel.”
UGC channels can be used in lots of interesting ways. For example, Live Nation recently hosted a very succesful guitar solo content via a SplashCast micro-channel.
UGC campaigns are […]
The Socialization of Online Advertising
Posted on September 22, 2008
Posted by Tom Turnbull | 1 Comment
Like all parents, I’ve heard the term “socialization” more times than I can count. There are certainly lots of technical definitions for the term. Not being an educator or sociologist, I loosely define it as “leaning to play well together.”
Online ads have moved beyond their infancy. In doing so, they enter a new environment, a […]
“There is no viral marketing”
Posted on September 18, 2008
Posted by Tom Turnbull | 6 Comments
Brian Solis recently spoke at the Web 2.0 conference in New York. He provocatively stated that “There is no viral marketing.” Marketing in the age of social media, rather, is an ongoing, and necessarily authentic, effort. It requires more than putzing around on Twitter, slapping up a Facebook fan page or pumping out some goofy […]
Social Advertising: A Plan for Viral Success
Posted on September 2, 2008
Posted by Tom Turnbull | 1 Comment
Mike Berkley, SplashCast founder/CEO recently penned this piece for iMedia Connection discussing viral marketing. Here is the link.
Banners to Widgets - a Continuum
Posted on August 31, 2008
Posted by Tom Turnbull | 8 Comments
I recently read a piece by Chris Cunningham, CEO of appssavvy, discussing the evolution of the widget industry. It’s a bit esoteric, which I like. Chris asks whether the widget has lost its “soul” in becoming little more than grabable ads.
I look at the industry a bit differently. What we are seeing is simply the […]
MySpace Now Top Display Ad Dog
Posted on August 28, 2008
Posted by Tom Turnbull | 1 Comment
It’s been coming and it’s now official: MySpace has passed Yahoo! as the top display ad property on the web. According to SmartMoney:
In June, Internet users viewed 56.8 billion display ads on FIM sites, giving the News Corp.-owned (NWS) company a 15.2% share of the total U.S. online display ad market, according to data released […]
Facebook’s Engagement Ads - A Big Market
Posted on August 26, 2008
Posted by Tom Turnbull | 3 Comments
Facebook recently announced that it is launching what are called “engagement ads.” These ads allow users to interact with the ad itself. For example, users can leave comments, view rich media, send a gift, and become a “fan” of the advertiser.
c|net’s Caroline McCarthy argues:
But what Facebook calls “engagement ads” won’t be the magical cure, because […]
Is Facebook Really Going to Try This Again?
Posted on August 21, 2008
Posted by Tom Turnbull | 1 Comment
Push based advertising within the social networks has certainly not been successful. Targeting hasn’t seemed to help matters either. In large part, banner style ads are the forgotten stepchildren of the social medial world. Well, unlike stepchildren, banner ads deserve to be forgotten.
Last year, Facebook took another approach. The Beacon advertising program presented […]
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