competition : SplashCast Blog

The 3 Reasons AOL is Interested in Widgets

Posted on April 22, 2008
Posted by Mike Berkley | 4 Comments

In February AOL acquired Goowy Media, a widget platform with great technology, but not a tremendous audience when compared to competitors Clearspring and Widgetbox. This morning Jenn Van Grove published a great post documenting Goowy’s history and details behind its acquistion by AOL.
Here’s a snippet from that post, highlighting the primary reasons why AOL […]

What the Heck are Widgets? (And why I hate “widgets”)

Posted on April 16, 2008
Posted by Mike Berkley | 12 Comments

I spoke on a panel today called “What the Heck are Widgets?”. I shared the stage with the VP Sales at eROI , the VP Biz Dev at KickApps (somewhat a competitor to SplashCast), and the VP Biz Dev at FlightStats.

There were about 100 folks in attendance, of which about 90% called themselves marketers, […]

Kyte Enters the Race

Posted on March 7, 2008
Posted by Mike Berkley | 4 Comments

Via our good friend and former Director of Content, Marshall Kirkpatrick at RRW, and via TechCrunch, Kyte.tv announced today that they are broadening their sights beyond user-generated content (UGC) to serve music artists and media companies. Gee, that sounds a little familiar.
Look… for every 5 content producers there are 95 content consumers. The entrenched […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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