content : SplashCast Blog

Media Migration Marches On

Posted on August 28, 2008
Posted by Tom Turnbull | 6 Comments

I’ve been doing some research regarding “media migration,” that is, the general movement from certain media channels (e.g., print) to others (e.g., mobile).
Of course, none of this is new.  However, it’s striking when you dive into some of the data.  A few data points of note:

 Network television viewership has declined 40% since the early 80s
Daily […]

Find Your Inner Cable Guy

Posted on August 25, 2008
Posted by Tom Turnbull | 2 Comments

At SplashCast we have a bit of fun trying to predict how “viral” some of our channels will go. Not all viruses are created equal.
Well, I lost a little bet related to the famous Larry the Cable Guy. Larry is, well, quite viral. In fact, Larry is down right infectious.
Larry just launched. […]

SplashCast Featured in PROMO Magazine

Posted on July 3, 2008
Posted by Mike Berkley | Leave a Comment

SplashCast is featured in the cover story of this month’s Promo Magazine. Promo is one of the major marketing print publications.
The article is about how big money is starting flow from big brands to hip hop & urban artists - once largely ignored by mainstream brands. SplashCast is the focus of the last […]

Twitter Stream from Digital Hollywood

Posted on May 7, 2008
Posted by Mike Berkley | 2 Comments

Those of you who follow me on twitter endured quite a barrage of real-time notes / observations from Digital Hollywood, streaming from my BlackBerry on Monday and Tuesday. [Yes, my fingers bled.]
As an experiment, I am posting all those tweets below in this blog. I realize a blog is a very different storytelling […]

Earth Day: “Green Content”

Posted on April 22, 2008
Posted by Mike Berkley | 1 Comment

We are seeing a trend of “green content” becoming an important media category. We have been pleasantly surprised by how much “green content” there is out there, how how much demand there has been over the last 6 months for green SplashCast channels.
Below are three of our favorites.

Add Riverwired to your page

Add Green Biz […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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