Got Hulu?
Posted on December 10, 2008
Posted by Tom Turnbull | 1 Comment
After a lot of work, we are very proud to announce our new partnership with Hulu.
Hulu, founded by NBC and Fox, offers the deepest online collection of premium content, from popular prime time programs to movies. SplashCast is now distributing Hulu content across the social networks, such as Facebook and MySpace through “Social TVs.” Here […]
If You Want to See Some GREAT Surfing Footage…
Posted on December 5, 2008
Posted by Tom Turnbull | 1 Comment
…then look right past this photo of moi surfing on a very small, very slow wave.
If, instead, you want to see some truly amazing big wave surf footage, check out the new “Eddie” SplashCast built for Quiksilver.
The Eddie, is considered the Superbowl of Surfing and is only held in years where conditions are absolutely perfect […]
Mike Berkley Loves French Maids
Posted on November 3, 2008
Posted by Tom Turnbull | 1 Comment
French Maids TV producer Tim Street recently interviewed SplashCast CEO/founder Mike Berkley at Digital Hollywood. In addition to describing what we do at SplashCast, Mike shared some information about how SplashCast works with content producers.
Here is the interview (of course, poolside).
User Generated Content Requires a Little Babysitting
Posted on October 2, 2008
Posted by Tom Turnbull | 7 Comments
The typical SplashCast application, or micro-channel, allows the audience to get involved by submitting media. For example, Chris Brown fans can add personal photos to his “Fan Channel.”
UGC channels can be used in lots of interesting ways. For example, Live Nation recently hosted a very succesful guitar solo content via a SplashCast micro-channel.
UGC campaigns are […]
The Socialization of Online Advertising
Posted on September 22, 2008
Posted by Tom Turnbull | 1 Comment
Like all parents, I’ve heard the term “socialization” more times than I can count. There are certainly lots of technical definitions for the term. Not being an educator or sociologist, I loosely define it as “leaning to play well together.”
Online ads have moved beyond their infancy. In doing so, they enter a new environment, a […]
“There is no viral marketing”
Posted on September 18, 2008
Posted by Tom Turnbull | 6 Comments
Brian Solis recently spoke at the Web 2.0 conference in New York. He provocatively stated that “There is no viral marketing.” Marketing in the age of social media, rather, is an ongoing, and necessarily authentic, effort. It requires more than putzing around on Twitter, slapping up a Facebook fan page or pumping out some goofy […]
Yes! SplashCast has Politics
Posted on September 18, 2008
Posted by Tom Turnbull | 1 Comment
We just launched a great new channel for Audible.com. The channel is focused on one of my most beloved topics, politics.
The channel is a massive clearing house for some really great political content. Yesterday afternoon, I listened to a series of recent political speeches while working. Without divulging my political leanings (not that I hide […]
Socially Transmitted Entertainment?
Posted on September 12, 2008
Posted by Tom Turnbull | 3 Comments
SplashCast recently engaged the San Francisco office of LEWIS PR to help us on many fronts. They have a very smart team, and we are fortunate to be working with them.
One of the fun tasks is to develop a new tag line. Our original tag line was “channel yourself across the web.” This tag line […]
Partnering with Clearspring
Posted on September 9, 2008
Posted by Mike Berkley | 5 Comments
This morning we announced a new partnership with Clearspring.
This partnership brings together best-in-industry capabilities, in complimentary areas. Clearspring has done an amazing job building out their distribution footprint and has almost perfected data reporting and analytics. These Clearspring account tools are now automatically available to all SplashCast advertising clients and content partners. At the same […]
Social Advertising: A Plan for Viral Success
Posted on September 2, 2008
Posted by Tom Turnbull | 3 Comments
Mike Berkley, SplashCast founder/CEO recently penned this piece for iMedia Connection discussing viral marketing. Here is the link.
keep looking »Subscribe
About
SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.
Search
CEO Twitter Stream
Follow the CEO on Twitter