facebook : SplashCast Blog

Facebook’s Engagement Ads - A Big Market

Posted on August 26, 2008
Posted by Tom Turnbull | 3 Comments

Facebook recently announced that it is launching what are called “engagement ads.”  These ads allow users to interact with the ad itself.  For example, users can leave comments, view rich media, send a gift, and become a “fan” of the advertiser.
c|net’s Caroline McCarthy argues:
 But what Facebook calls “engagement ads” won’t be the magical cure, because […]

Is Facebook Really Going to Try This Again?

Posted on August 21, 2008
Posted by Tom Turnbull | 1 Comment

Push based advertising within the social networks has certainly not been successful.  Targeting hasn’t seemed to help matters either.  In large part, banner style ads are the forgotten stepchildren of the social medial world.  Well, unlike stepchildren, banner ads deserve to be forgotten.
Last year, Facebook took another approach.  The Beacon advertising program presented […]

Social Advertising for Dummies

Posted on May 30, 2008
Posted by Tom Turnbull | 1 Comment

We had a great discussion around the definition of “social advertising” today. It turns out that it’s pretty darn simple. A traditional destination website (e.g., ESPN.com) is a public forum. The basic way to advertise there is to post a sign (i.e., a banner ad). That banner ad might be well targeted, […]

Microsoft, Yahoo! and French Boredom

Posted on May 5, 2008
Posted by Tom Turnbull | Leave a Comment

We’ve been closely following the developing Microsoft/Yahoo! deal over here at SplashCast.
This is a HUGE story. It’s the digital media story of the year.
Oh, and it’s not boring as charming French blogger Loic Lemeur asserts (with a few under his belt).
I’ve been hearing all kinds of convoluted theories about what is happening. […]

Yes, Banner Ads Also Suck On Application Pages

Posted on April 23, 2008
Posted by Mike Berkley | 6 Comments

Earlier this afternoon TechCrunch published a summary and analysis of the Web 2.0 Expo panel discussion, “The Facebook Platform: Finding Success in the Facebook Economy”. The general consensus among the panelists is that Facebook application developers are struggling to generate meaningful revenue via advertising and that there isn’t much hope on the horizon.
All panelists […]

Impressions or Installs?

Posted on April 1, 2008
Posted by Mike Berkley | 85 Comments

I’m really amazed that very little has been written on the differences between a CPM model (cost per thousand impressions) and a CPI model (cost per install) for widget monetization. This is a fundamental decision for any widget provider or ad network.
First, a quick review of the models:
CPM: the advertiser pays $X every thousand times […]

Splashcasts Perform 75x Better Than Banner Ads

Posted on March 18, 2008
Posted by Mike Berkley | 12 Comments

We recently completed an analysis on the average click-through rate (CTR) of a typical splashcast. It’s about 3%. That means that every 33 times a splashcast is loaded on a web page, a user interacts with it (watches a video, plays a game, enters the chat room, etc…).
SplashCast currently serves up about 1.3 […]

SplashCast First to Launch on MySpace Platform

Posted on March 13, 2008
Posted by Mike Berkley | 6 Comments

Without a lot of fanfare, MySpace launched their Developer Platform today. SplashCast is one of only a few developers launching applications on day one — which was also the case with Facebook’s platform launch in May of 2007. Mashable, Centernetworks, SiliconFlorist, and TechVibes all covered our MySpace launch today.
The lack of fanfare for MySpace […]

Converse Application Spreading Quickly

Posted on March 1, 2008
Posted by Mike Berkley | 5 Comments

Quick update: the Open Gym splashcast is the 2nd most popular sports application on Facebook at the moment. After just 4 days since it launched, it’s been added to about 8,500 profile pages, and has about 6,000 daily active users.
Given that this is a sponsored marketing application, not vampire biting silliness, these are impressive […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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