monetization : SplashCast Blog

I’m just glad that we aren’t in the real estate business

Posted on October 28, 2008
Posted by Tom Turnbull | 1 Comment

Stories about the economy top the news every day.  These are scary times (and not because it’s Halloween).  Depending on how things play out, we are potentially living through a once in a lifetime economic event.
How will online media companies be impacted?  The answer, of course, is that it depends.
We recently pulled together a variety […]

MySpace Revenue Down Because Banner Ads Suck

Posted on May 8, 2008
Posted by Mike Berkley | 1 Comment

Fox Interactive Media (FIM) revenues are down by 10% last quarter, and FIM also missed their revenue target for the fiscal year by 10%.
From Techcrunch:
The culprit: There is too much inventory and not enough clickthroughs. As a result both brands (and, more importantly, “friends” on MySpace) remain skeptical. Dumping ads on MySpace without targeting them […]

Twitter Stream from Digital Hollywood

Posted on May 7, 2008
Posted by Mike Berkley | 2 Comments

Those of you who follow me on twitter endured quite a barrage of real-time notes / observations from Digital Hollywood, streaming from my BlackBerry on Monday and Tuesday. [Yes, my fingers bled.]
As an experiment, I am posting all those tweets below in this blog. I realize a blog is a very different storytelling […]

Yes, Banner Ads Also Suck On Application Pages

Posted on April 23, 2008
Posted by Mike Berkley | 6 Comments

Earlier this afternoon TechCrunch published a summary and analysis of the Web 2.0 Expo panel discussion, “The Facebook Platform: Finding Success in the Facebook Economy”. The general consensus among the panelists is that Facebook application developers are struggling to generate meaningful revenue via advertising and that there isn’t much hope on the horizon.
All panelists […]

Impressions or Installs?

Posted on April 1, 2008
Posted by Mike Berkley | 85 Comments

I’m really amazed that very little has been written on the differences between a CPM model (cost per thousand impressions) and a CPI model (cost per install) for widget monetization. This is a fundamental decision for any widget provider or ad network.
First, a quick review of the models:
CPM: the advertiser pays $X every thousand times […]

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