MySpace : SplashCast Blog

MySpace Now Top Display Ad Dog

Posted on August 28, 2008
Posted by Tom Turnbull | 1 Comment

It’s been coming and it’s now official: MySpace has passed Yahoo! as the top display ad property on the web.  According to SmartMoney:
In June, Internet users viewed 56.8 billion display ads on FIM sites, giving the News Corp.-owned (NWS) company a 15.2% share of the total U.S. online display ad market, according to data released […]

SplashCast Owns Top Music Apps on MySpace

Posted on June 28, 2008
Posted by Mike Berkley | 3 Comments

SplashCast currently owns the top 12 of 20 most recently popular music applications on MySpace. Other than the Coldplay and LilWayne apps, SplashCast apps have more installs than any other artist-specific apps in the entire MySpace platform.
Below is a screenshot of the MySpace Music Application Directory, taken today, with SplashCast apps highlighted in red:

Social Advertising for Dummies

Posted on May 30, 2008
Posted by Tom Turnbull | 1 Comment

We had a great discussion around the definition of “social advertising” today. It turns out that it’s pretty darn simple. A traditional destination website (e.g., ESPN.com) is a public forum. The basic way to advertise there is to post a sign (i.e., a banner ad). That banner ad might be well targeted, […]

MySpace Revenue Down Because Banner Ads Suck

Posted on May 8, 2008
Posted by Mike Berkley | 1 Comment

Fox Interactive Media (FIM) revenues are down by 10% last quarter, and FIM also missed their revenue target for the fiscal year by 10%.
From Techcrunch:
The culprit: There is too much inventory and not enough clickthroughs. As a result both brands (and, more importantly, “friends” on MySpace) remain skeptical. Dumping ads on MySpace without targeting them […]

Microsoft, Yahoo! and French Boredom

Posted on May 5, 2008
Posted by Tom Turnbull | Leave a Comment

We’ve been closely following the developing Microsoft/Yahoo! deal over here at SplashCast.
This is a HUGE story. It’s the digital media story of the year.
Oh, and it’s not boring as charming French blogger Loic Lemeur asserts (with a few under his belt).
I’ve been hearing all kinds of convoluted theories about what is happening. […]

Google Impresses, But What About Their MySpace Problem?

Posted on April 18, 2008
Posted by Mike Berkley | 3 Comments

Google’s impressive quarterly earnings report, showing a 30% increase in profits over first quarter last year, was buoyed by strong performance in search ads. This shows insulation from a deteriorating economic environment, which is great news for the online ad industry as a whole.
However, SplashCast is particularly interested in the performance of Google’s […]

Impressions or Installs?

Posted on April 1, 2008
Posted by Mike Berkley | 85 Comments

I’m really amazed that very little has been written on the differences between a CPM model (cost per thousand impressions) and a CPI model (cost per install) for widget monetization. This is a fundamental decision for any widget provider or ad network.
First, a quick review of the models:
CPM: the advertiser pays $X every thousand times […]

Splashcasts Perform 75x Better Than Banner Ads

Posted on March 18, 2008
Posted by Mike Berkley | 12 Comments

We recently completed an analysis on the average click-through rate (CTR) of a typical splashcast. It’s about 3%. That means that every 33 times a splashcast is loaded on a web page, a user interacts with it (watches a video, plays a game, enters the chat room, etc…).
SplashCast currently serves up about 1.3 […]

SplashCast First to Launch on MySpace Platform

Posted on March 13, 2008
Posted by Mike Berkley | 6 Comments

Without a lot of fanfare, MySpace launched their Developer Platform today. SplashCast is one of only a few developers launching applications on day one — which was also the case with Facebook’s platform launch in May of 2007. Mashable, Centernetworks, SiliconFlorist, and TechVibes all covered our MySpace launch today.
The lack of fanfare for MySpace […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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