Impressions or Installs?

Posted on April 1, 2008
Posted by Mike Berkley | 85 Comments

I’m really amazed that very little has been written on the differences between a CPM model (cost per thousand impressions) and a CPI model (cost per install) for widget monetization. This is a fundamental decision for any widget provider or ad network.
First, a quick review of the models:
CPM: the advertiser pays $X every thousand times […]

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