SplashCast : SplashCast Blog

Mike Berkley Loves French Maids

Posted on November 3, 2008
Posted by Tom Turnbull | 1 Comment

French Maids TV producer Tim Street recently interviewed SplashCast CEO/founder Mike Berkley at Digital Hollywood.   In addition to describing what we do at SplashCast, Mike shared some information about how SplashCast works with content producers.
Here is the interview (of course, poolside).

User Generated Content Requires a Little Babysitting

Posted on October 2, 2008
Posted by Tom Turnbull | 7 Comments

The typical SplashCast application, or micro-channel, allows the audience to get involved by submitting media.  For example, Chris Brown fans can add personal photos to his “Fan Channel.”
UGC channels can be used in lots of interesting ways.  For example, Live Nation recently hosted a very succesful guitar solo content via a SplashCast micro-channel.
UGC campaigns are […]

The Socialization of Online Advertising

Posted on September 22, 2008
Posted by Tom Turnbull | 1 Comment

Like all parents, I’ve heard the term “socialization” more times than I can count.  There are certainly lots of technical definitions for the term.  Not being an educator or sociologist, I loosely define it as “leaning to play well together.”
Online ads have moved beyond their infancy.  In doing so, they enter a new environment, a […]

“There is no viral marketing”

Posted on September 18, 2008
Posted by Tom Turnbull | 6 Comments

Brian Solis recently spoke at the Web 2.0 conference in New York.  He provocatively stated that “There is no viral marketing.”  Marketing in the age of social media, rather, is an ongoing, and necessarily authentic, effort.  It requires more than putzing around on Twitter, slapping up a Facebook fan page or pumping out some goofy […]

Yes! SplashCast has Politics

Posted on September 18, 2008
Posted by Tom Turnbull | 1 Comment

We just launched a great new channel for Audible.com.  The channel is focused on one of my most beloved topics, politics.
The channel is a massive clearing house for some really great political content.  Yesterday afternoon, I listened to a series of recent political speeches while working.  Without divulging my political leanings (not that I hide […]

Socially Transmitted Entertainment?

Posted on September 12, 2008
Posted by Tom Turnbull | 3 Comments

SplashCast recently engaged the San Francisco office of LEWIS PR to help us on many fronts.  They have a very smart team, and we are fortunate to be working with them.
One of the fun tasks is to develop a new tag line.  Our original tag line was “channel yourself across the web.”   This tag line […]

Partnering with Clearspring

Posted on September 9, 2008
Posted by Mike Berkley | 4 Comments

This morning we announced a new partnership with Clearspring.
This partnership brings together best-in-industry capabilities, in complimentary areas.  Clearspring has done an amazing job building out their distribution footprint and has almost perfected data reporting and analytics.  These Clearspring account tools are now automatically available to all SplashCast advertising clients and content partners.  At the same […]

Social Advertising: A Plan for Viral Success

Posted on September 2, 2008
Posted by Tom Turnbull | 1 Comment

Mike Berkley, SplashCast founder/CEO recently penned this piece for iMedia Connection discussing viral marketing.   Here is the link.

Find Your Inner Cable Guy

Posted on August 25, 2008
Posted by Tom Turnbull | 2 Comments

At SplashCast we have a bit of fun trying to predict how “viral” some of our channels will go. Not all viruses are created equal.
Well, I lost a little bet related to the famous Larry the Cable Guy. Larry is, well, quite viral. In fact, Larry is down right infectious.
Larry just launched. […]

Expansion to LA, Welcome to Tim Lane

Posted on July 14, 2008
Posted by Mike Berkley | 3 Comments

Today’s announcement (below) is particularly exciting for the company. Opening a sales office in LA and the VP National Sales hire of Tim Lane from MySpace marks the next phase of growth for SplashCast.
Tim is a class act. During my crazy travel last month, I bumped into literally a dozen people […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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