widgets : SplashCast Blog

The Socialization of Online Advertising

Posted on September 22, 2008
Posted by Tom Turnbull | 1 Comment

Like all parents, I’ve heard the term “socialization” more times than I can count.  There are certainly lots of technical definitions for the term.  Not being an educator or sociologist, I loosely define it as “leaning to play well together.”
Online ads have moved beyond their infancy.  In doing so, they enter a new environment, a […]

Socially Transmitted Entertainment?

Posted on September 12, 2008
Posted by Tom Turnbull | 3 Comments

SplashCast recently engaged the San Francisco office of LEWIS PR to help us on many fronts.  They have a very smart team, and we are fortunate to be working with them.
One of the fun tasks is to develop a new tag line.  Our original tag line was “channel yourself across the web.”   This tag line […]

Social Advertising: A Plan for Viral Success

Posted on September 2, 2008
Posted by Tom Turnbull | 1 Comment

Mike Berkley, SplashCast founder/CEO recently penned this piece for iMedia Connection discussing viral marketing.   Here is the link.

Banners to Widgets - a Continuum

Posted on August 31, 2008
Posted by Tom Turnbull | 8 Comments

I recently read a piece by Chris Cunningham, CEO of appssavvy, discussing the evolution of the widget industry.  It’s a bit esoteric, which I like.  Chris asks whether the widget has lost its “soul” in becoming little more than grabable ads.
I look at the industry a bit differently.  What we are seeing is simply the […]

Twitter Stream from Digital Hollywood

Posted on May 7, 2008
Posted by Mike Berkley | 2 Comments

Those of you who follow me on twitter endured quite a barrage of real-time notes / observations from Digital Hollywood, streaming from my BlackBerry on Monday and Tuesday. [Yes, my fingers bled.]
As an experiment, I am posting all those tweets below in this blog. I realize a blog is a very different storytelling […]

The 3 Reasons AOL is Interested in Widgets

Posted on April 22, 2008
Posted by Mike Berkley | 4 Comments

In February AOL acquired Goowy Media, a widget platform with great technology, but not a tremendous audience when compared to competitors Clearspring and Widgetbox. This morning Jenn Van Grove published a great post documenting Goowy’s history and details behind its acquistion by AOL.
Here’s a snippet from that post, highlighting the primary reasons why AOL […]

What the Heck are Widgets? (And why I hate “widgets”)

Posted on April 16, 2008
Posted by Mike Berkley | 12 Comments

I spoke on a panel today called “What the Heck are Widgets?”. I shared the stage with the VP Sales at eROI , the VP Biz Dev at KickApps (somewhat a competitor to SplashCast), and the VP Biz Dev at FlightStats.

There were about 100 folks in attendance, of which about 90% called themselves marketers, […]

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    SplashCast is a leading provider of social marketing solutions that gives brands direct access to teens and young adults where they live: social networks.



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