http://blog.splashcastmedia.com Social Marketing Musings Tue, 26 Aug 2008 17:06:26 +0000 http://backend.userland.com/rss092 en Facebook recently announced that it is launching what are called "engagement ads."  These ads allow users to interact with the ad itself.  For example, users can leave comments, view rich media, send a gift, and become a "fan" of the advertiser. c|net's Caroline McCarthy argues:  But what Facebook calls "engagement ads" won't ... http://blog.splashcastmedia.com/2008/08/26/facebooks-engagement-ads-a-big-market/ At SplashCast we have a bit of fun trying to predict how "viral" some of our channels will go. Not all viruses are created equal. Well, I lost a little bet related to the famous Larry the Cable Guy. Larry is, well, quite viral. In fact, Larry is ... http://blog.splashcastmedia.com/2008/08/25/find-your-inner-cable-guy/ Push based advertising within the social networks has certainly not been successful.  Targeting hasn't seemed to help matters either.  In large part, banner style ads are the forgotten stepchildren of the social medial world.  Well, unlike stepchildren, banner ads deserve to be forgotten. :) Last year, Facebook took another approach.  The ... http://blog.splashcastmedia.com/2008/08/21/is-facebook-really-going-to-try-this-again/ Today's announcement (below) is particularly exciting for the company. Opening a sales office in LA and the VP National Sales hire of Tim Lane from MySpace marks the next phase of growth for SplashCast. Tim is a class act. During my crazy travel last month, I bumped ... http://blog.splashcastmedia.com/2008/07/14/expansion-to-la-welcome-to-tim-lane/ SplashCast is featured in the cover story of this month's Promo Magazine. Promo is one of the major marketing print publications. The article is about how big money is starting flow from big brands to hip hop & urban artists - once largely ignored by mainstream brands. SplashCast is ... http://blog.splashcastmedia.com/2008/07/03/splashcast-featured-in-promo-magazine/ SplashCast currently owns the top 12 of 20 most recently popular music applications on MySpace. Other than the Coldplay and LilWayne apps, SplashCast apps have more installs than any other artist-specific apps in the entire MySpace platform. Below is a screenshot of the MySpace Music Application Directory, taken today, with ... http://blog.splashcastmedia.com/2008/06/28/splashcast-owns-top-music-apps-on-myspace/ It's been 18 months since we launched SplashCast (Wow, already?) and we have received a lot of feedback from splashcasters about how to make working in the SplashCast console little easier. Today, we are happy to launch the newest version of the SplashCast console, introduce a cool new feature called ... http://blog.splashcastmedia.com/2008/06/18/introducing-hotspot-technology-splashcast-updates/ Here is a good overview of what we are doing here at SplashCast filmed during our recent trip to NYC for the Advertising 2.0 conference. Thanks to the folks at Beet.tv. Watch the interview here or below. http://blog.splashcastmedia.com/2008/06/16/nice-interview-of-michael-berkley-on-beettv/ We had a great discussion around the definition of "social advertising" today. It turns out that it's pretty darn simple. A traditional destination website (e.g., ESPN.com) is a public forum. The basic way to advertise there is to post a sign (i.e., a banner ad). That banner ... http://blog.splashcastmedia.com/2008/05/30/social-advertising-for-dummies/ What's the hottest, hippest, sexiest thing in digital media right now? LISA! I had the very good fortune of experiencing LISA last night at a downtown hotel (no worries, my wife doesn't read this blog). LISA, while hot, hip, and sexy, is actually no danger to my marriage. LISA stands for "Lessons ... http://blog.splashcastmedia.com/2008/05/29/lessons-in-social-advertising/